RESEARCH AND DEVELOPMENT STRENGTH product strategy IPD （ Integrated product Development ） Product strategy Market information Customer feedback market Market Segment research Strategy plan Manage market segments and evaluate performance Competitive information Technology tendency Product series I P D P r o c e s s Concept Plan develop Pilot plant MP Lift cycle test Core sub- process Project management, configuration and change, technical review, quality management, knowledge management, Requirements management, CBB reuse, procurement/outsourcing management, hardware and software design Performance management Evaluation system IPD tool Shared tools