Mean Well 2021 Results Report: Global Virtual Expo Successes and Partner Case Studies (EN)

1 View this email in your browser Powered by MEAN WELL 2020 Results Report Date: January 6 2021 By: Marketing Center Nicole@meanwell.com Dear PBM partners, Last year, the world was severely impacted by the Covid-19 virus, which added another variable to the economy besides the impact of the trade war. Even so, when all global exhibitions were cancelled or postponed, MEAN WELL quickly converted physical exhibitions to its virtual expo, and used e-newsletters, online live broadcasts, social media and other channels to enable "Powered by MEAN WELL" to be seen by the world. Regarding our various forms of promotion, we have provided here a report on the overall results of this project last year:

E-newsletter The 2020 news focused on "PBM Special Edition" videos, which introduced successful cases of each partner, including Traditional Chinese, Simplified Chinese, and English versions; the target audience was mainly subscribers in related industries, including engineers, purchasers, trade agents, sales representatives., senior managers at all levels and others.

Country Taiwan Taiwan Sweden Partners' brand EPOCH Lighting EPOCH Lighting Milleteknik Hsinchu Railway Taiwan Design Long-term trusted partner Station, Exhibition, Milleteknik working with Video topic Renovation of A A Windy City MEAN WELL to create the Century-old Historical Decorated with LED perfect security systems Site Lighting Issue date Dec. 4 2020 Nov. 9 2020 Aug. 14 2020 News link LINK LINK LINK Top 3 countries Taiwan, USA, Hong Taiwan, USA, Hong with highest USA, Sweden, France Kong Kong interest Country China Taiwan China Partners' brand CREALITY NEOTRONI STRONGLED Lighting CREALITY, Technical Smart Future‧Green 13 Level Remains: Epidemic Airport :

Reenactment of Video topic Prevention and Behind the Scenes The Golden Age of The Accompany You to Upgrade of Kaohsiung Mining Industry in Defeat the Virus International Airport Taiwan Issue date July 17 2020 April 24 2020 March 20 2020 News link LINK LINK LINK Top 3 countries USA, Ukraine, with highest USA, Germany, Italy China, USA, Germany Germany interest Global Trade Shows (MEAN WELL PARTICIPATED IN) Powered by MEAN WELL 2020 Results Report Date: January 6 2021 By: Marketing Center Nicole@meanwell.com Dear PBM partners, Last year, the world was severely impacted by the Covid-19 virus, which added another variable to the economy besides the impact of the trade war.

Even so, when all global exhibitions were cancelled or postponed, MEAN WELL quickly converted physical exhibitions to its virtual expo, and used e-newsletters, online live broadcasts, social media and other channels to enable "Powered by MEAN WELL" to be seen by the world. Regarding our various forms of promotion, we have provided here a report on the overall results of this project last year:

E-newsletter The 2020 news focused on "PBM Special Edition" videos, which introduced successful cases of each partner, including Traditional Chinese, Simplified Chinese, and English versions; the target audience was mainly subscribers in related industries, including engineers, purchasers, trade agents, sales representatives., senior managers at all levels and others.

Country Taiwan Taiwan Sweden Partners' brand EPOCH Lighting EPOCH Lighting Milleteknik Hsinchu Railway Taiwan Design Long-term trusted partner Station, Exhibition, Milleteknik working with Video topic Renovation of A A Windy City MEAN WELL to create the Century-old Historical Decorated with LED perfect security systems Site Lighting Issue date Dec. 4 2020 Nov. 9 2020 Aug. 14 2020 News link LINK LINK LINK Top 3 countries Taiwan, USA, Hong Taiwan, USA, Hong with highest USA, Sweden, France Kong Kong interest Country China Taiwan China Partners' brand CREALITY NEOTRONI STRONGLED Lighting CREALITY, Technical Smart Future‧Green 13 Level Remains: Epidemic Airport :

Reenactment of Video topic Prevention and Behind the Scenes The Golden Age of The Accompany You to Upgrade of Kaohsiung Mining Industry in Defeat the Virus International Airport Taiwan Issue date July 17 2020 April 24 2020 March 20 2020 News link LINK LINK LINK Top 3 countries USA, Ukraine, with highest USA, Germany, Italy China, USA, Germany Germany interest

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2 Due to the impact of this epidemic, Taiwan and China in Asia began to resume large-scale exhibition activities one after another beginning in September last year. As usual, MEAN WELL has planned PBM zones at our booths, exhibited related products with local PBM partners, and invited partners to participate in press conferences to promote brands and increase mutual awareness! Global Trade Shows (Partners PARTICIPATED IN) We sincerely thank our partners in China for their support. In addition to accepting the media’s online live interviews for the first time, customers also placed a PBM medal next to their products, emphasizing application and enhancing brand awareness!

Social Networks (hosted by MEAN WELL) Social networks are an indispensable marketing tool during the pandemic. We use multiple channels on major international social networks for marketing, so that more people can see MEAN WELL and our PBM partners.

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3 Subscribe and learn about the latest news from Powered by MEAN WELL FACEBOOK YouTube LINKEDIN YOUKU WECHAT In 2021, we look forward to using the "PBM Special edition" videos to promote well-known cases and special applications completed by our partners. We invited more partners to provide various successful projects to attract more new customers. Moreover, we intived more partners to participate in the exhibitions (please refer to the table below) which can increase the chance of brand exposure with MEAN WELL.

In the future, we will actively invite customers from different industries to participate in the PBM program to increase the visibility of MEAN WELL PBM partners in various industries. The latest LED selected catalog will be released in the first quarter of 2021. In addition to the selection of 19 LED lighting partners’ luminaires, MEAN WELL will also publish news of many new products of SHARE WELL, which MEAN WELL has established in China to expand the scope of new partners. Stay tuned! We hope in the near future, we can launch catalogs for related industries such as medical and transportation to include more high-quality partners!

Best wishes for a successful marketing program and achieving a win-win result. Sincere regards, MEAN WELL Marketing Center Copyright © 2021 MEAN WELL, All rights reserved. You are receiving this email because you opted in at our website. Our mailing address is: MEAN WELL No. 28, Wuquan 3rd Rd., Wugu Dist., New Taipei City 24891 Taiwan Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

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