Campaign In a Box Automotive Sensor 20220815 (EN)

Campaign-in-a-Box Automotive Sensor Campaign Download Assets A collection of resources to help sell the value of Omron products This document outlines everything that is contained in this Campaign-in-a-Box. Included are descriptions and examples for added clarity. The link above will take you to download any asset included in this document. What’s included eBlast Kit : a word document with copy and a collection of images for three separate emails. Also included is an ideal example of an email blast. These materials should be used to generate mass eBlasts to customers. Email Signature Ads:

ads that can be embedded into an email signature along with the hyperlink to maximize campaign visibility. Canned email messages: a word document containing scripted email communications that sales reps can copy, paste, and send to customers directly. Intended to feel like it’s coming from a person, messaging is not as formal, light on verbiage and to the point. Image Collection: a collection of images to help create deliverables. Video Library: a collection of video links that sales reps can share with customers. This reference also includes a set of customizable promotional videos you can add your logo to along with an option to request B-roll footage to produce your own promo videos.

Social Media Kit: a series of canned social media posts divided by platform in a word document along with a folder of images to accompany the posts. This takes the work out of social media by allowing you to copy, paste, and post with ease. Sales Materials: PDF sales materials including Success Stories, Product Brochures, Datasheets, Product Catalogs, etc. Omron Automation | 800.556.6766 | automation.omron.com ©2022 Omron. All Rights Reserved.

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Eblast Kit Automotive Sensor Campaign Use these materials with your email service platform of choice (MailChimp, Constant Contacts, HubSpot) to generate mass eBlasts to send to customers. Email 1 Email Subject line: Enable connectivity and leverage your automotive plant data with Omron sensors Preview Text: Elevate your plant’s operations with smart sensing solutions Enable connectivity and leverage your automotive plant data Industry 4.0 is changing the landscape for automotive manufacturers, with data serving as a path towards increased productivity, better yields, and lower production and maintenance costs.

By collecting real-time machine and process data, you can elevate your plant’s operations and maintain your competitive edge. IO-Link-enabled proximity sensors — like the E2EW from Omron — help you identify areas of improvement, monitor the lifespan of machine components, and accurately log runtime data. Using alarms in conjunction with data can alert operators to potential issues before they become serious. Furthermore, with up to four times the range of standard sensors, Omron sensors make for a flexible integration experience. To schedule a demo and learn how to better leverage your plant data, contact your local rep today. [Let’s schedule a demo] Email 2 Email Subject Line:

Avoid sensor failure and production downtime with stainless-steel-bodied sensors from Omron Preview Text: Reduce your risk of unplanned downtime caused by sensors The thousands of dollars lost due to a production stoppage becomes all the more frustrating when the cause is a simple sensor failure. Automotive manufacturing environments require sensing solutions with enhanced durability, range, and monitoring capabilities to eliminate misreads from slag buildup and damage caused by cutting oil or collisions. Stainless-steel-bodied sensors like the E3AS-HL and E2EW are highly resistant to damage from collisions and abrasion when compared with conventional sensing options.

Purpose-built with a proprietary coating to minimize buildup, these sensor families minimize misreads and maintenance needs. Coupled with extended sensing ranges, easy set-up, and IO-Link-enabled process monitoring, Omron sensors provide substantial savings by reducing your risk of unplanned downtime. To schedule a demo and learn how Omron can help your automotive plant save, reach out to your local rep today. [Let’s schedule a demo] Omron Automation | 800.556.6766 | automation.omron.com ©2022 Omron. All Rights Reserved.

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Canned Email Messages Automotive Sensor Campaign Scripted email communications that individual sales reps within an organization can copy, paste, and send to customers directly. The copy is intended to feel like it is coming from a person: messaging is less formal, light on verbiage, and to the point. Email 1 Email Subject line: Solve your stamp and weld problems with smarter sensors Hi [NAME], We’ve been hearing a lot about the challenges our customers face in stamp and weld applications. For example, certain sensor types are easily destroyed by weld splatter and slag buildup, and many sensors aren’t optimized to easily detect small holes in stamped parts.

Did you know that Omron sensors can solve these problems? With exceptionally long sensing distances, stable detection for both iron and aluminum, the option to use either a spot or a line beam, and support for IO-Link, the Omron sensing portfolio addresses every issue in stamp and weld. At [COMPANY NAME], we take your specific application concerns into account when devising an automation solution. I’d like to schedule a time to chat with you about your stamp and weld needs and see how Omron sensors can transform your application for the better. What’s your availability for next week? Sincerely, [NAME] Email 2 Email Subject Line:

How IO-Link helps with stamp and weld applications Hi [NAME], You’re probably aware that slag-resistant, oil-repellant, and otherwise industry-ready sensors are essential for stamp and weld applications, and we have many sensors that meet these qualifications. But do you know why it’s also important to have IO-Link? IO-Link offers intelligence at the sensor level that can give insights into sensor status and functionality. Whether there’s slag buildup on the sensing surface, or a part is getting close enough to damage the sensor, IO-Link will help sound the alarm. At [COMPANY NAME], we carry a variety of Omron sensors, which are getting smarter by the year.

The newest models all incorporate IO- Link, and I’d like to schedule a time to discuss the benefits of these sensors in detail. What’s your next week looking like? Sincerely, [NAME] Email 3 Email Subject Line: Maximize stamp and weld success with versatile and environmentally resistant sensors Hi [NAME], At [COMPANY NAME], we’re aware of how important it is to make sure that your transfer equipment and robotic arms are meticulously coordinated and that your dies are completely free of wear and tear. Sensors are a crucial tool for keeping everything perfectly in line. This means that if your sensors fail, your whole system could be jeopardized.

That’s why it’s important to select sensors that can hold up well in challenging environments and that can flexibly detect different types of metals and surfaces. Whether your concern is slag buildup, downtime caused by part collisions, difficulty detecting grooved or rough surfaces, or all of the above, the Omron sensing portfolio can fix the issue. I am happy to set up a time next week to learn more about your needs and discuss your options. Let’s chat soon! [NAME] Omron Automation | 800.556.6766 | automation.omron.com ©2022 Omron. All Rights Reserved.

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Email Signature Ads Automotive Sensor Campaign JPEG ads that can be embedded as part of an email signature within outlook to cross promote the automotive sensor campaign. Users ideally would embed a hyperlink to download an asset or to go to a landing page. Omron Automation | 800.556.6766 | automation.omron.com ©2022 Omron. All Rights Reserved.

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