10872 Twitter Halloween Infographic KEYNOTE 19.10

Brand insight - Twitter users say they love the community and the social aspects of Halloween. More focused campaigns that encourage people to share their Halloween experiences might resonate strongly with those who are most engaged Halloween Ј362m 57% Halloween 2 there is a significant opportunity for retailers. British consumers spent an estimated Ј362m on Halloween and Bonfire Night in 2016 1 , which was a rise on the previous year. With 57% of 16 - 34-year-old Twitter users saying they love 76% 1/2 40% 1 in 5 of people on Twitter say they their homes. of Twitter users will buy for Halloween. will buy decorations for will buy movies especially will buy Halloween sweets for Halloween.

clothes for Halloween fancy dress. Over half of people agree that Twitter is a good place to 58% 56% 56% 51% Find Halloween content that will make me laugh. Come across the most up-to-date Halloween See what celebrities they’re interested in are sharing about Halloween Keep up to date with friends and trends on jokes and stories. Halloween. Twitter users are also interested in seeing more of certain kinds of products. This includes activity retailers and other brands can focus on. 33% 41% 30% would like to see special offers on Halloween products. would like to see ideas for Halloween decoration. would like to see Halloween video clips and gifs. Sources | 1. Mintel, 216 2.

Twitter Insiders, 2017. Participants for the survey was n=1,091.

Стр. 1