TEPLOCOM - WeChat Visual Identity Color Guidelines (EN)

微信标准色彩指引 WeChat Standard Color Guidelines WEDESIGN 2017. 03

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标准色彩 Standard Color SC / 01 色环 | Color Wheel SC / 02 核心色板 | Core Color Palette SC / 03 辅助色板 | Supporting Color Palette WECHAT VISUAL IDENTITY GUIDELINES

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CHAPTER 01 SPECIFICATIONS FOR PRIMARY BRAND 色环 Color Wheel 钚譬梧蛊圯卞屉嗨襪龅锤缑倠 慘幣胺颅钚譬嗨夢抻鋃龅弄牍蟆第蛊圯螺縹嗨醴錨倠辐 抉苹襪龅嗨梧钚譬嗨夢抻弄錨第查窍卞瘧ф抖波暑陪ф镑瓣疯鋱汕梧鹏朵工倒午醒按 锤缑х毖并颯钚嗨擰缝工步抻獅弄騁梧嫌壤扒嗨х ｓ Color contributes another core element of WeChat's brand identity and the colors are chosen deliberately to be simultaneously vivid and humanistic. In practical terms, the color system helps deliver a coherent message and meaning. 色环 Color Wheel P a l e t t e g C o l o r S u p p o r t i n 助 色 板 辅 WECHAT VISUAL IDENTITY GUIDELINES SC / 01

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CHAPTER 01 SPECIFICATIONS FOR PRIMARY BRAND 核心色板 Core Color Palette 予賁玛愎葡查蛊圯玄浦钚邪хｙ㏕嗳脔ｚ钚绗波熬内抻炫锡钚倹ｙ葡查轳ｚ钚绗波熬驴縹 洙诟轵嗨蛊圯钚倠玄浦钚邪槲祷ň付异培嗨钚炒倠榈ɑ觸步抻 RGB 钚炒倹榈ḿ觸步抻 PANTONE 钚炒工 CMYK 钚炒倠觸钝黻酹步抻颯钚壟斯默醋壟斯钚炒х ｓ Below are the core color palette. Black, white and gray are used for background colors when displayed in a large area; "WeChat green" is used as a color in smaller designs. Use the RGB or hexadecimal color values when producing an on-screen design. Use the CMYK or PANTONE colors for print designs. Refrain from using any color conversion tools.

核心色板 Core Color Palette 1AAD19 R =26 G=173 B=25 / C=76 M=7 Y=100 K=0 / PANTONE=354 2BA245 R =43 G=162 B=69 / C=76 M=16 Y=93 K=0 / PANTONE=348 4D4D4D R =77 G=77 B=77 / C=0 M=0 Y=0 K=83 / PANTONE=Cool Gray 11 888888 R =136 G=136 B=136 / C=0 M=0 Y=0 K=60 / PANTONE=Cool Gray 6 AAAAAA R =170 G=170 B=170 / C=0 M=0 Y=0 K=50 / PANTONE=Cool Gray 5 F1F1F1 R =241 G=241 B=241 / C=0 M=0 Y=0 K=10 / PANTONE=Cool Gray 1 WECHAT VISUAL IDENTITY GUIDELINES SC / 02

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