Star Rating guidelines - defaqto.com

Make your product the star This guide helps you to demonstrate how you can maximise the value of Star Ratings. Defaqto Star Ratings give your customers the confidence to choose the right financial product for themselves or their clients, by providing an unbiased assessment of quality they can trust. Trusted, independent standard Highly recognised Independent, unbiased ratings help people make confident, informed decisions about their financial products. 9 out of 10 people are more likely to choose a Defaqto rated product. Our ratings are trusted and used by more than 300 brands from over 250 companies across the financial services industry.

Star Ratings are the recognised standard that’s trusted by consumers and industry alike. Our Star Ratings also appear on the largest price comparison websites. Make your product the star 2 Usage guidelines 6 Describing Defaqto 11 What are Defaqto Star Ratings? 3 Writing about Star Ratings 9 Support for your marketing 12 Defaqto Star Ratings Guidelines | 2

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What are Defaqto Star Ratings? Expert, unbiased ratings, not opinions. Our Star Ratings give the confidence to choose the right financial products, thanks to an unbiased, at a glance assessment of quality. A basic product offering only a few features and benefits A product offering fewer than average features and benefits A standard product providing an average level of features and benefits A product with a good level of features and benefits An excellent product with a comprehensive range of features and benefits Make your product the star 2 Usage guidelines 6 Describing Defaqto 11 What are Defaqto Star Ratings?

3 Writing about Star Ratings 9 Support for your marketing 12 Defaqto Star Ratings Guidelines | 3 Defaqto Star Ratings Guidelines | 3

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The value of Defaqto Star Ratings By placing Star Ratings consistently across all your customer touchpoints, you can engage and reassure them throughout the buying and renewal process – maximising the value of your Defaqto Star Rating. Unawareness 72% Defaqto brand recognition Awareness 92% find Star Ratings easy to understand Evaluate 88% find expert ratings useful Decision 89% say a Star Rating makes them more likely to buy Renewal 79% would be reassured by a 5 Star Rating 9 out of 10 people are more likely to choose a Defaqto rated product Make your product the star 2 Usage guidelines 6 Describing Defaqto 11 What are Defaqto Star Ratings?

3 Writing about Star Ratings 9 Support for your marketing 12 Defaqto Star Ratings Guidelines | 4

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Customer journey touchpoints Star Ratings application inspiration Home www.insurit.com No Claims Bonus Mini, Clubman AGX 792P 15 YEARS NO CLAIM BONUS NOT PROTECTED Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut EXPERT RATED Car Insurance 2025 Ј25.10 per month Ј301.28 annually Need NCB Protection? MR MARTINEZ 135 THIRSK ROAD BLAICH PH33 0ND This price includes IPT of 12% (where applicable).

This quote is valid until 13/09/25 This price includes IPT of 12% (where applicable). This quote is valid until 13/09/25 This price includes IPT of 12% (where applicable). This quote is valid until 13/09/25 Add to plan View your expertly rated Health Insurance Renewal Quote EXPERT RATED Home Insurance 2025 EXPERT RATED Health Insurance 2025 In-branch Website placement Direct mail Using Rating category and year badge Using Rating category and year badge Using Rating category and year badge Make your product the star 2 Usage guidelines 6 Describing Defaqto 11 What are Defaqto Star Ratings? 3 Writing about Star Ratings 9 Support for your marketing 12 Defaqto Star Ratings Guidelines | 5

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