前言 本手册旨在规范微信品牌形象的正确应用，保证品牌完整性和一致性。适用对象为：微信 事业群各部门、公司其他事业群、业务合作第三方公司、个人等。 手册分为主品牌规范、微信品牌关系、 二 级品牌规范。该文 件 由微信事业群基础产品部 设计中心品牌设计组设计和维护， 各合作方、业务部门如需使用可编辑的相关文 件 以邮 件 的形式申请获取。 Preface This guide is intended to standardize the use of the WeChat brand and ensure the brand's integrity and consistency. The guide applies to all departments of the Weixin Business Group (or "WXG", the group responsible for WeChat), other Tencent business groups, and third-party companies and partners. The guide is divided into three parts: specifications for the main brand, brand relationship between the main brand and sub-brands, and the specification for each of the sub-brands. WECHAT VISUAL IDENTITY GUIDELINES