初衷 WeChat ）的品牌形象基于微信“谨慎、优雅、超前”的产品理念，包含于客户端 各平台设计、相关网页设计、品牌设计、周边产品设计中。与传统品牌不同，微信是一个 相对抽象、无形但又无处不在的互联网产品。微信的品牌设计，不仅要告诉用户这是微信， 还要传达微信的理念和态度。我们希望通过系统的设计来满足微信多产品线的品牌需 求，借助传统品牌和平面设计中一些成熟严谨的设计方法，如图形比例、字体版式、网格、 信息处理等，通过清晰、明确、简单的呈现，为无形的产品打造清晰的品牌轮廓，以实现 微信品牌线上线下的品牌完整和体验的一致性，以更好地让使用受众更正确更深刻地 感受微信。 Motivation WeChat's brand identity is derived from the product's core design values:"Prudence" "Elegance", and "Foresight". These values are demonstrated in all related products that WeChat offers. Unlike traditional brands, WeChat is an internet brand that simultaneously possesses both abstraction and ubiquity.
Our brand identity is not just about portraying who we are, but also expresses what ideas and attitude we wish to communicate. By providing a design system, we hope to better provide for WeChat cross-product promotion via a traditional brand and graphical design approach, including providing a drawing scale, typography, proportions, etc. Combined, these elements can help turn WeChat from an abstract concept into a concrete brand, and achieve consistent user experience and brand recognition whether online or offline. , WECHAT VISUAL IDENTITY GUIDELINES